Author Archives: arbdigital

Creative Disruption: When Brands Break Their Own Rules

Creative Disruption blog post about brands breaking their own rules on social media | Bicknell Digital | Develop. Engage. Publish. - Bicknell Digital | Develop. Engage. Publish.

Creative disruption on social media is fast becoming a powerful strategy for brands aiming to capture attention in a crowded digital landscape. By challenging their own norms and experimenting with unexpected formats, brands can surprise their audiences, boost engagement, and ultimately stand out. Why Creative Disruption Matters Creative disruption is essential for brands that want […]

Personalisation in E-Commerce: Meeting Consumer Expectations

Personalisation in E-Commerce – 2025 Customer Expectations | Bicknell Digital | Develop. Engage. Publish. - Bicknell Digital | Develop. Engage. Publish.

Personalisation in E-Commerce: Meeting Consumer Expectations in 2025 Personalisation in e-commerce is evolving into a defining factor of online retail success. As we approach 2025, personalisation in e-commerce is more than just a trend—it is an expectation. Consumers increasingly demand bespoke shopping experiences that reflect their preferences, habits, and values. In this article, we explore […]

Shoppable Videos: The Future of Interactive Advertising

Shoppable Videos - Bicknell Digital | Develop. Engage. Publish.

Shoppable videos are transforming digital advertising, allowing consumers to purchase products directly from video content. With the rise of social media and e-commerce integration, this interactive format is revolutionising how brands engage with their audience. Businesses that adopt shoppable videos can enhance user experience, boost conversion rates, and create seamless shopping journeys. The Rise of […]

Best Practices for Collaborative Authorship in 2025

Collaborative Authorship in 2025 - Bicknell Digital | Develop. Engage. Publish.

Collaborative authorship in 2025 is becoming increasingly prevalent across both academic and creative writing. As teams span different time zones and adopt new technologies, understanding best practices for collaborative authorship is essential for successful manuscript preparation. In this article, we will explore effective strategies, tools, and techniques to navigate this evolving landscape. The Growing Importance […]

Social Commerce Surge: How Social Media is Redefining Retail

Social Commerce Surge How Social Media is Redefining Retail - Bicknell Digital | Develop. Engage. Publish.

In recent years, social commerce has emerged as a transformative force in the retail industry, seamlessly integrating shopping experiences within social media platforms. This trend, often referred to as the social commerce surge, is redefining how consumers discover, evaluate, and purchase products, leading to significant shifts in retail strategies. The Growth of Social Commerce Social […]

Voice Search Optimisation for Marketing in 2025

Voice Search Optimisation for Marketing in 2025 - Bicknell Digital | Develop. Engage. Publish.

Voice search optimisation is revolutionising digital marketing, with more users relying on voice assistants like Alexa, Siri, and Google Assistant for their online queries. As we move into 2025, businesses must refine their SEO strategies to cater to this growing trend. This article explores the impact of voice search on digital marketing, best practices for […]

EPUB 3.3 and Beyond: The Evolution of eBook Formats

EPUB 3.3 and Beyond The Evolution of eBook Formats - Bicknell Digital | Develop. Engage. Publish.

The evolution of eBook formats has transformed the way digital books are created, distributed, and read. Among the various formats, EPUB has remained the industry standard due to its flexibility, accessibility, and compatibility with multiple devices. The release of EPUB 3.3 introduces significant improvements, enhancing the reading experience for both authors and audiences. This article […]

Responsive Web Design 2025: Adapting to Diverse Devices

Responsive Web Design 2025 Adapting to Diverse Devices - Bicknell Digital | Develop. Engage. Publish.

Responsive web design in 2025 is more critical than ever as users access websites from an ever-expanding range of devices. From smartphones and tablets to smartwatches, foldable screens, and even in-car displays, businesses must ensure seamless and engaging experiences across all platforms. With evolving technologies, designers and developers must adopt new strategies to maintain usability, […]

Minimalist Book Covers Are Capturing Readers Attention in 2025

Minimalist Book Covers Are Capturing Readers Attention in 2025 - Bicknell Digital | Develop. Engage. Publish.

Minimalist book covers are dominating the publishing industry in 2025. With their clean aesthetics and strategic use of space, minimalist designs are proving that less is more when it comes to attracting readers. This trend is reshaping how books are marketed and perceived, offering a fresh take on visual storytelling. Why Minimalist Book Covers Are […]

How AI Automating Tech Support Is Changing Customer Service

How AI Automating Tech Support Is Changing Customer Service - Bicknell Digital | Develop. Engage. Publish.

AI automating tech support is transforming how businesses handle customer queries. Large language models (LLMs) like GPT-4 are streamlining troubleshooting, reducing response times, and enhancing user experiences. By automating common issues and assisting live agents, AI is making technical support faster and more cost-effective. This article explores how AI is improving tech support, its benefits, […]